Almost 50% of crowdfunding campaigns with a video get funded, compared to 30% of campaigns that go without. Campaigns that use a pitch video also raise 115% more money than those that just
Friends and family alone cannot fuel a crowdfunding campaign. You need outside voices to champion your product to reach a critical mass so you can meet, and exceed your goals. Getting on the
When you’re building a new game, product or idea from scratch, you know to sweat the small stuff as you make your vision a reality. But when it’s time to take
While getting funded may be the most important milestone for you, the creator, for your fans the most important piece of the puzzle is getting your product in their hands. It’s an
No man is an island, and no crowdfunding campaign is a one-person job. It really takes a village to carry a campaign through to completion. There are a few key roles beyond your
To date, there have been over 135,000 successful Kickstarter campaigns. Though Indiegogo doesn’t share their numbers, they deal in similar numbers. From those successes there have been lots of great insights
Whenever I back a project that ends up failing to meet its goal, I always ask “what went wrong?” Sometimes it’s obvious; unrealistic timelines, obscenely high pledge goals, or just someone not
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