Whenever I back a project that ends up failing to meet its goal, I always ask “what went wrong?” Sometimes it’s obvious; unrealistic timelines, obscenely high pledge goals, or just someone not
If you’re reading this and your campaign is already live, it’s too late. 90% of your marketing should happen before you’re ready to crowdfund. If I caught you early enough,
Nearly 3.7 million of Kickstarter's 11.7 million person community have supported more than one campaign. Approximately 36,000 serial crowdfunding backers have pledged money towards more than 50 crowdfunding projects. Serial
Crowdfunding is a great tool generating publicity around your idea and to attract the attention of the media. Unfortunately, the vast majority of crowdfunding campaigns fail to get a single article published about
Many of you have likely thought about launching a crowdfunding campaign. While the media tends to write about success stories, the majority of crowdfunding efforts fail. Less than one in five technology projects
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