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Crowdfunding Tips

Tips on how to start, run, and manage a crowdfunding project. Anything from pre-launch, kickstarter, indiegogo through surveys and pledge management.

Crowdfunding Checklist: Step 12, Production and Fulfillment
Crowdfunding Checklist

Crowdfunding Checklist: Step 12, Production and Fulfillment

Many crowdfunding campaign creators find the gap between fundraising and fulfillment to be the widest and the most difficult to cross. After all, creators tend to be more invested in developing a great idea than in managing the operational side of things. So who's going to make your stuff?

  • Vaughn Reynolds
    Vaughn Reynolds
5 min read
Crowdfunding Checklist: Step 11, Post-Campaign Management
Crowdfunding Checklist

Crowdfunding Checklist: Step 11, Post-Campaign Management

Virtually no crowdfunding campaign creator can shift immediately from fundraising to production. But without a strategy to manage that shift, you’re as good as sunk. Here are 3 tips to help you survive...

  • Vaughn Reynolds
    Vaughn Reynolds
3 min read
Crowdfunding Checklist: Step 10, Maximizing Campaign Results
Crowdfunding Checklist

Crowdfunding Checklist: Step 10, Maximizing Campaign Results

Many crowdfunding campaign creators will tell you that simply getting a campaign live is one of the easiest parts of the whole process. To ensure success, you’ve got to build a robust infrastructure to support your efforts before, during, and after the campaign itself...

  • Vaughn Reynolds
    Vaughn Reynolds
6 min read
Crowdfunding Checklist: Step 9, Managing Your Backers
Crowdfunding Checklist

Crowdfunding Checklist: Step 9, Managing Your Backers

A successful crowdfunding campaign is a commitment to every backer that you’re going to give them what they paid for in a reasonably timely way. The more backers you have, the more complicated your post-campaign logistics are likely to be...

  • Vaughn Reynolds
    Vaughn Reynolds
3 min read
Crowdfunding Checklist: Step 8, Time to Launch Your Campaign!
Crowdfunding Checklist

Crowdfunding Checklist: Step 8, Time to Launch Your Campaign!

After weeks (or, more likely, months) of hard work and preparation, you and your crack team of badass product and marketing pros are finally ready to officially launch your crowdfunding campaign on Kickstarter or Indiegogo. Ready?

  • Vaughn Reynolds
    Vaughn Reynolds
4 min read
Crowdfunding Checklist: Step 7, the Pre-Launch Checklist
Crowdfunding Checklist

Crowdfunding Checklist: Step 7, the Pre-Launch Checklist

The difference between a tightly-executed campaign launch and one that’s thrown together at the last minute can add up to tens or hundreds of thousands of dollars. Executing on your final pre-launch sprint can make all the difference between success and failure. Are you ready?

  • Vaughn Reynolds
    Vaughn Reynolds
5 min read
Crowdfunding Checklist: Step 6, Preparing for Production
Crowdfunding Checklist

Crowdfunding Checklist: Step 6, Preparing for Production

Production is one of the hardest things for crowdfunding campaign creators to manage. Few campaigns are developed by people with significant operational and manufacturing expertise, but few campaigns will ever succeed without one. Are you prepared?

  • Vaughn Reynolds
    Vaughn Reynolds
5 min read
Crowdfunding Checklist: Step 5, Market Testing
Crowdfunding Checklist

Crowdfunding Checklist: Step 5, Market Testing

To some, crowdfunding is a form of market testing, in that it allows you to evaluate public interest in your idea before you commit serious resources to development and production. But what's the best way to do this?

  • Vaughn Reynolds
    Vaughn Reynolds
3 min read
Crowdfunding Checklist: Step 4, Putting Your Team Together
Crowdfunding Checklist

Crowdfunding Checklist: Step 4, Putting Your Team Together

Building a team can be as simple as finding a marketing guru to make your stuff look like a million bucks, but it can also be as hard as assembling a tech startup on bootstrapped funding. Do you know where to start?

  • Vaughn Reynolds
    Vaughn Reynolds
5 min read
Crowdfunding Checklist: Step 3, Building an Audience
Crowdfunding Checklist

Crowdfunding Checklist: Step 3, Building an Audience

A product cannot come to life without an audience. For this reason, you'll need to build the demand before you even launch your campaign. But how is that done?

  • Vaughn Reynolds
    Vaughn Reynolds
6 min read
Crowdfunding Checklist: Step 2, Creating a Plan
Crowdfunding Checklist

Crowdfunding Checklist: Step 2, Creating a Plan

The first thing you should do, before you even set up your campaign on Kickstarter or Indiegogo, should be to create a story around whatever it is for which you’re trying to raise money... but how?

  • Vaughn Reynolds
    Vaughn Reynolds
4 min read
Crowdfunding Checklist: Step 1, Validating Your Idea
Crowdfunding Checklist

Crowdfunding Checklist: Step 1, Validating Your Idea

So, you have a great idea and want to crowdfund it, but aren't sure if it's a good fit for the market? Follow these steps to Validate Your Idea...

  • Vaughn Reynolds
    Vaughn Reynolds
5 min read
How the Data Stacks Up on Successful Kickstarter Campaigns
Crowdfunding Tips

How the Data Stacks Up on Successful Kickstarter Campaigns

So, you want to launch a crowdfunding campaign? Awesome! You want to fund it through Kickstarter? Super! What next? It's time to do some market research and find out about what has succeeded

  • Philip Lester
    Philip Lester
4 min read
How to fail after funding your campaign—and 3 things to prepare for
Crowdfunding Tips

How to fail after funding your campaign—and 3 things to prepare for

Go to Kickstarter’s most-funded page. Though there are plenty of genuine success stories, there are also some colossal duds, flameouts and disasters mixed in there. The Coolest Cooler, The Ouya, The Fidget

  • Philip Lester
    Philip Lester
5 min read
How to Know When to Take Feedback (and When to Ignore it)
Crowdfunding Tips

How to Know When to Take Feedback (and When to Ignore it)

There’s nothing more exciting than having your idea take off. After months (sometimes years) of hard work, false starts and begging your friends to beta test iteration after iteration, the rush you

  • Philip Lester
    Philip Lester
4 min read
How to Find a Fulfillment Company that Fits Your Campaign
Crowdfunding Tips

How to Find a Fulfillment Company that Fits Your Campaign

Let’s face it, you didn’t get into the crowdfunding game to spend half your day packing, taping and mailing orders, running a mini post office out of your conference room. As

  • Philip Lester
    Philip Lester
4 min read
How Poor Time Management Can Ruin Your Project (and how to fix it)
Crowdfunding Tips

How Poor Time Management Can Ruin Your Project (and how to fix it)

Humans are always striving to become better at time management, that's why there are countless books, planners, schedules, video tutorials, and tech gadgets to help with it. Why? Because, humans, as a rule,

  • Philip Lester
    Philip Lester
3 min read
DIY Tips for Fulfilling Rewards
Crowdfunding Tips

DIY Tips for Fulfilling Rewards

Not every project requires a fulfillment partner. It’s a significant expense, and in some cases, rivals the actual production of your product for the most significant slice of your budget. If you

  • Philip Lester
    Philip Lester
4 min read
Your Crowdfunding Campaign Failed. Now What?
Crowdfunding Tips

Your Crowdfunding Campaign Failed. Now What?

Your campaign missed the mark. That’s a huge bummer, and a tough reality to confront. Obviously, you don’t want to give up (otherwise why would you be reading this?). But what

  • Philip Lester
    Philip Lester
3 min read
10 Ingredients for Great Project Updates
Crowdfunding Tips

10 Ingredients for Great Project Updates

Hooray! Visitors are streaming into your crowdfunding page and they’re converting to backers! Good work, time to wrap it up, right? Wrong. Converting visitors into backers may seem like the end goal

  • Philip Lester
    Philip Lester
5 min read
Everything You Need in Your Crowdfunding Campaign Press Kit
Crowdfunding Tips

Everything You Need in Your Crowdfunding Campaign Press Kit

Once your campaign goes live, you’ll spend lots of time reaching out to press, potential backers, anyone who will listen, to be honest. You’ll also be fielding questions from all directions.

  • Philip Lester
    Philip Lester
3 min read
When Stretch Goals Work (and How to Pitch Them)
Crowdfunding Tips

When Stretch Goals Work (and How to Pitch Them)

When done correctly, stretch goals can bring in additional revenue, strengthen your product and help you more fully realize your vision. If you don’t handle them with a deft touch, your backers

  • Philip Lester
    Philip Lester
4 min read
Ingredients for a Compelling Crowdfunding Video
Crowdfunding Tips

Ingredients for a Compelling Crowdfunding Video

Almost 50% of crowdfunding campaigns with a video get funded, compared to 30% of campaigns that go without. Campaigns that use a pitch video also raise 115% more money than those that just

  • Philip Lester
    Philip Lester
4 min read
How to Do Blogger Outreach Right
Crowdfunding Tips

How to Do Blogger Outreach Right

Friends and family alone cannot fuel a crowdfunding campaign. You need outside voices to champion your product to reach a critical mass so you can meet, and exceed your goals. Getting on the

  • Philip Lester
    Philip Lester
3 min read
Simple Ways to Increase Your Crowdfunding Page’s Visibility and Conversion Rate
Crowdfunding Tips

Simple Ways to Increase Your Crowdfunding Page’s Visibility and Conversion Rate

When you’re building a new game, product or idea from scratch, you know to sweat the small stuff as you make your vision a reality. But when it’s time to take

  • Philip Lester
    Philip Lester
5 min read
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