Your campaign missed the mark. That’s a huge bummer, and a tough reality to confront. Obviously, you don’t want to give up (otherwise why would you be reading this?). But what

Hooray! Visitors are streaming into your crowdfunding page and they’re converting to backers! Good work, time to wrap it up, right? Wrong. Converting visitors into backers may seem like the end goal

Once your campaign goes live, you’ll spend lots of time reaching out to press, potential backers, anyone who will listen, to be honest. You’ll also be fielding questions from all directions.

When done correctly, stretch goals can bring in additional revenue, strengthen your product and help you more fully realize your vision. If you don’t handle them with a deft touch, your backers

Almost 50% of crowdfunding campaigns with a video get funded, compared to 30% of campaigns that go without. Campaigns that use a pitch video also raise 115% more money than those that just

Friends and family alone cannot fuel a crowdfunding campaign. You need outside voices to champion your product to reach a critical mass so you can meet, and exceed your goals. Getting on the

When you’re building a new game, product or idea from scratch, you know to sweat the small stuff as you make your vision a reality. But when it’s time to take

While getting funded may be the most important milestone for you, the creator, for your fans the most important piece of the puzzle is getting your product in their hands. It’s an

No man is an island, and no crowdfunding campaign is a one-person job. It really takes a village to carry a campaign through to completion. There are a few key roles beyond your

To date, there have been over 135,000 successful Kickstarter campaigns. Though Indiegogo doesn’t share their numbers, they deal in similar numbers. From those successes there have been lots of great insights

Whenever I back a project that ends up failing to meet its goal, I always ask “what went wrong?” Sometimes it’s obvious; unrealistic timelines, obscenely high pledge goals, or just someone not

If you’re reading this and your campaign is already live, it’s too late. 90% of your marketing should happen before you’re ready to crowdfund. If I caught you early enough,

Nearly 3.7 million of Kickstarter's 11.7 million person community have supported more than one campaign. Approximately 36,000 serial crowdfunding backers have pledged money towards more than 50 crowdfunding projects. Serial

Crowdfunding is a great tool generating publicity around your idea and to attract the attention of the media.  Unfortunately, the vast majority of crowdfunding campaigns fail to get a single article published about

Many of you have likely thought about launching a crowdfunding campaign. While the media tends to write about success stories, the majority of crowdfunding efforts fail. Less than one in five technology projects